American Apparel AW11 Campaign

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Oh American Apparal you always charm me with your below the belt campaigns. (literally below the belt, you saucy lot!)

I love American Apparal for its blunt sexualistion of EVERYTHING. I totally understand this brand and their approach to advertising, infact Im probably a prime example of their target audience, so when the press lay into them for being too racey and risque I feel like shouting ‘Go home! they dont stock for 50 something Daily Fail journos so stop digging around for a story to sell when in fact this is a perfect example of a company that connects with and successfully targets its audience with a unique approach’ little.rant.over.

Does it offend you?

Shop at American Apparel here


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