Simple PR is good PR

Whilst browsing the net on my lunch break at work I came across this simple, cheap and easy PR stunt used to promote Kenco coffee (if you know me, you’ll know that Kenco is my fave!)

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By ambushing Nick on his first day of filling ‘larger than life’ Chris Moyles shoes, with the catch phrase “wake up and smell the coffee, nick!” could be seen as added pressure for the young radio presenter. But it was all in good fun, with two roosters and free coffee samples, Nick made sure to give his friends over at Kenco a shout out on his first day.